Marena: Brand Designer, 2022–Present
Brand and campaign design for a medical compression brand across storefronts, email, paid media, and trade shows, built and managed as one connected system across B2B and DTC.
Role
Brand Designer
Industry
Medical apparel / compression garments
Duration
Mar 2022 – Present
01 · The brief
02 · Approach
A launch here isn't a flyer in one place and an email in another. I run the trade show, the email program, and the paid media off one plan and one visual system, so each channel sets up and reinforces the next. The booth builds awareness, email carries the message forward, and paid media extends the reach. Working from a single system is also what lets me turn these campaigns around every month without rebuilding from zero.
03 · What I design & run
Integrated launch campaigns:
Trade show, email, and paid/display media as a single connected push, planned on one calendar and pulled from one creative system.Trade-show materials:
Booth graphics, signage, and handouts that anchor each launch on the floor.Email programs:
I build, design, and manage the full email workflow for B2B and DTC campaigns across the funnel, owning the user experience, brand consistency, and content in every send.Paid & display media:
Manage workflow of design and content for social and display creative that amplifies each campaign.Shopify storefront & Amazon:
I own brand integrity across the Shopify storefront and the Amazon store, and use store metrics to refine listings and creative.B2B sales collateral:
Flyers and sell sheets for the clinical audience.Motion & video:
Develop infographics and short-form motion supporting launches.
04 · Working across teams
I manage the full monthly lifecycle of each campaign and act as the bridge between marketing, art direction, and product, keeping the work on-brand and on-time while holding the guidelines steady as more hands touch the system.
05 · Outcomes
A repeatable campaign system:
Monthly launches turn around without rebuilding from zero.One brand, every channel:
Consistent across trade show, email, paid media, the Shopify storefront, and the Amazon store.Cross-team, on-brand delivery:
A single creative system every channel pulls from, keeping marketing, art, and product aligned and on-time.
Projects Highlights
Amazon Store
The Marena storefront and enhanced product listings, featuring A+ brand-story content and conversion-focused layouts that give the brand a consistent, credible presence on the marketplace. I own brand integrity across the store and use listing metrics to refine the creative.
Email Campaigns
B2B and DTC email across the funnel, including launch announcements, lifecycle flows, and promotions. DTC is built in Klaviyo and B2B in HubSpot, each send carrying the month's campaign message forward while holding to one visual system across both platforms.
Maternity Launch
A full integrated launch for the maternity line. Trade show, email, and paid media are planned on one calendar and pulled from a single creative system, so each channel sets up and reinforces the next.
Trade Shows
Booth graphics, signage, and handouts that anchor each launch on the show floor. This is the physical front end of the campaign, built to hand off directly into email and paid follow-up.
Paid Media & Social
Social and display creative that carries each month's launches and promotions across paid channels. Every piece is sized and versioned across placements and drawn from the same campaign system for a consistent look everywhere it runs.
Trade Flyers
B2B sell sheets and flyers for the clinical audience of surgeons and clinics, translating product detail into clean, credible on-brand collateral that supports the sales team.
