20+ Years Building Brands That Scale

Bitcoin Depot | Creative Services Manager | Atlanta, GA | Jun 2023 – August 28
Direct global creative strategy and brand development for the world's largest cryptocurrency ATM network, supporting a retail footprint of 26,000+ locations.

Led creative strategy and visual identity rollout for the company's Nasdaq public listing, managing assets for paid media, email campaigns, and financial communications.

Directed localization strategy for international market entries in Hong Kong, Australia, Mexico, and Brazil, creating market-specific brand toolkits and adaptations.

Own the design and campaign architecture for email marketing and CRM initiatives, managing audience segmentation in Salesforce Marketing Cloud.

Design B2B collateral and executive pitch decks that were instrumental in securing major retail partnerships with 7-Eleven and Circle K.

Govern brand compliance across all global locations while integrating generative AI tools to accelerate production and streamline creative workflows.

Direct go-to-market creative strategy for new business units, including the Ready Bucks lending platform and the KUTT social betting app.

Set up and manage Monday.com as the team's project management system, coordinating timelines, approvals, and deliverables across creative, marketing, product, and sales teams.

Marena | Brand Designer | Lawrenceville, GA | Mar 2022 – Jun 2023
Managed the operational lifecycle of monthly marketing campaigns, serving as the primary bridge between the Marketing Director, Art Director, and product stakeholders.

Directed production of branding and marketing assets, including tradeshow collateral and product launches, ensuring full visual compliance with brand guidelines.

Orchestrated execution of B2B and DTC email, social, and display media, translating creative concepts from leadership into high-performing digital experiences.

Oversaw brand integrity and storefront design for Amazon and Shopify, using e-commerce metrics to drive UI/UX refinements and operational improvements.

Streamlined project workflows for video, motion graphics, and infographics, improving collaboration between creative and sales teams.

Bitcoin Depot | Graphic Designer | Atlanta, GA | August 2021 – March 2022
Led design and production of in-store signage and digital campaigns, establishing visual standards for promotional content across the retail network.

Collaborated with product and development teams to design and update interfaces for websites, mobile applications, and physical ATM kiosks.

Developed and managed email marketing, landing pages, and social media campaigns to drive customer acquisition and product awareness.

Mostly Mustard | Art Director | Roswell, GA | Apr 2014 – Aug 2021
Directed multidisciplinary teams of freelance designers, developers, photographers, and copywriters to deliver integrated brand and design solutions.

Managed creative budgets and financial forecasting for national clients, including Whole Foods Market, Whole Cities Foundation, and various non-profit organizations.

Spearheaded end-to-end creative operations, overseeing website development, paid and organic social strategy, and large-scale email marketing initiatives.

Handled art buying and rights management for complex digital and print production cycles, ensuring full legal compliance and global asset optimization.

Marena | Brand Designer | Lawrenceville, GA | Mar 2022 – Jun 2023
Managed the operational lifecycle of monthly marketing campaigns, serving as the primary bridge between the Marketing Director, Art Director, and product stakeholders.

Directed production of branding and marketing assets, including tradeshow collateral and product launches, ensuring full visual compliance with brand guidelines.

Orchestrated execution of B2B and DTC email, social, and display media, translating creative concepts from leadership into high-performing digital experiences.

Oversaw brand integrity and storefront design for Amazon and Shopify, using e-commerce metrics to drive UI/UX refinements and operational improvements.

Streamlined project workflows for video, motion graphics, and infographics, improving collaboration between creative and sales teams.

Metro Detroit Speed Dating | Detroit, MI | Apr 2012 – Apr 2014
Secured and managed high-stakes event contracts with major Detroit casinos and local venues by pitching the marketing value brought to each establishment.

Built the brand concept from scratch, handling all print and digital design work, and mapped event logistics to keep every night running smoothly and sold out.