Building Brands
That Scale

Marena - Graphic Designer
Lawrenceville, GA - July 2026 – Present (Contract)
Own brand and campaign design for a medical compression brand across B2B (clinical) and DTC audiences. Run B2B and DTC email programs across Klaviyo and HubSpot, direct brand consistency across Shopify, Amazon, paid social, and trade show channels, and use AI-assisted workflows to speed up monthly production.

Bitcoin Depot - Art Director
Atlanta, GA - June 2023 – July 2026
Led the global creative strategy for a Nasdaq-listed fintech company operating the world's largest network of financial-services kiosks, spanning 26,000+ retail locations. I directed the brand and visual identity rollout for the company's public listing, led localization strategy for market entries in Hong Kong, Australia, Mexico, and Brazil, and designed the executive pitch decks that helped secure major national retail partnerships. I also oversaw email/CRM strategy in Salesforce Marketing Cloud and led go-to-market creative for several new business units.

Marena - Graphic Designer
Lawrenceville, GA - March 2022 – June 2023
Managed production of branding and marketing assets, including trade show collateral and product launches, serving as the key link between the Marketing Director and product team to keep every campaign on-brand and on-schedule. Orchestrated B2B and DTC email, social, and display media, managing email marketing using Klaviyo and HubSpot, and owned e-commerce storefront design, using performance metrics to drive UI/UX refinements and operational improvements.

Bitcoin Depot - Senior Graphic Designer - Atlanta, GA - August 2021 – March 2022
Developed brand and digital marketing assets for a fast-growing fintech startup operating an expanding Bitcoin ATM network. Led design and production of in-store signage and digital campaigns, establishing visual standards for promotional content across the retail network. Collaborated with product and development teams to design and update interfaces for the website, mobile app, and physical ATM kiosks. Developed and managed email marketing, landing pages, and social media campaigns to drive customer acquisition and product awareness.

Mostly Mustard - Art Director
Roswell, GA - April 2014 – August 2021
Directed multidisciplinary teams of freelance designers, developers, photographers, and copywriters to deliver integrated brand and design solutions for national clients, including Whole Foods Market, Whole Cities Foundation, and various non-profit organizations. Managed creative budgets and financial forecasting, spearheaded end-to-end operations spanning website development, paid and organic social strategy, and large-scale email marketing, and handled art buying and rights management across complex digital and print production cycles.

Metro Detroit Speed Dating - Co-Owner
Detroit, MI - April 2012 – April 2014
Built a brand from the ground up, from concept through full visual identity, launching a new event business. Secured and managed high-stakes contracts with major Detroit casinos and local venues by pitching the marketing value each partnership would bring, while overseeing all event logistics to keep every night running smoothly and sold out.

Green Safe Products & Recycle Here! (Contract)
Brand & Marketing Manager - Detroit, MI - August 2008 – April 2012
Built a brand strategy that connected two related companies, Recycle Here! and Michigan Green Safe Products, into a single growth story. A key move was creating custom-branded recycling bins, which became the foundation of a new event services offering. The two companies were leveraged to cross-sell into each other's customer bases, generating new leads and expanding each brand's reach without added marketing spend. This cross-promotion strategy drove new business development, bringing in a steady pipeline of event and corporate clients. The event pipeline evolved into a full-service, zero-waste solution for high-profile clients and events like the Detroit Jazz Festival and Whole Foods Market.

Campbell Ewald — Art Director - Detroit, MI - January 2005 – August 2008
Directed creative for national accounts, producing video and digital campaigns on scale. Built and led teams of freelance designers, copywriters, and photographers for Chevy, OnStar, Lowe's, and Carrier.

Early Career — Graphic Designer
Detroit, MI - 2001–2004
Progressed from Graphic Designer to Digital Imaging Technician, managing production, client services, and large-format digital printing for clients including Moe's Southwest Grill, while supporting website development and onsite signage design for major events.