Ready Bucks Creative

Role

Creative Services Manager

Industry

Fintech / cryptocurrency

Duration

Jun 2023 – Present

Bitcoin Depot Nasdaq listing in Times Square

01 · The brief

As Creative Services Manager at Bitcoin Depot, I run the creative operation for the world's largest Bitcoin ATM network: managing projects, protecting the brand, and keeping high-volume work moving across many teams and channels at once, from email and paid to app, kiosk, and international launches.

02 · Approach

I manage the creative from brief to delivery, coordinating product, marketing, sales, and ops through one system so nothing stalls and everything stays on-brand. I plan timelines and approvals in Monday.com, build reusable templates and journeys so campaigns launch fast without rebuilding from zero, and use AI to speed up production while the craft stays hands-on.

03 · What I designed & ran

Project management: Timelines, approvals, and deliverables across creative, marketing, product, and sales in Monday.com
Brand governance: One consistent brand across every channel and market
Lifecycle email & CRM: built and run in Salesforce Marketing Cloud, from win-back to promos
Paid & display media: Video and static creative that amplifies each campaign
International launches: Localized creative across new markets
App & in-store: App store presence and kiosk experience across the network
Reusable systems: Production workflows that keep output fast, clean and on-brand

04 · Working across teams

I own the creative operation end to end, coordinating timing and priorities across marketing, operations, and product, and running the work through Monday.com to keep every team aligned and on schedule.

05 · Outcomes

Faster turnaround: Adaptable workflows and segmentation cut campaign build time by roughly half while allowing creative to evolve.
On-brand at scale: Creative stays consistent across every channel and market, even as more hands touch the work.
A system the team can run: Repeatable workflows keep targeting and design aligned across channels, so campaigns launch without rebuilding from zero.

Projects Highlights

Website & Rebrand

Website and Rebrand info here

Paid Media Creative

I create motion graphics, video, and static ads across Google (including Demand Gen), Meta, and LinkedIn for the consumer side of the business, and manage translations to run these campaigns across international markets. During the Nasdaq launch, I designed a dedicated ad series for Stocktwits and Robinhood Snacks to promote the company going public, reaching an investor and finance audience beyond the usual channels. I run all of it through a structured production process in Monday.com to keep high-volume creative on schedule and on-brand.

App & App Store

I design the app store presence for both Apple and Google Play, across the US and every international market. Working with the product team, I guide the brand and support user-facing elements in Figma, keeping the experience consistent everywhere the app appears. During the app's redesign, I own the brand and communication side, making sure the new product stays on-brand and speaks clearly to customers.

Instore Marketing - Kiosk Experience

I brand, design, and manage production of the kiosk wraps and on-screen experience across 9,000+ store locations, including national retailers like Circle K and 7-Eleven, creating the in-store user experience customers interact with at the machine. I design the full in-store asset suite, including bollard wraps, window graphics, banner flags, and brochures, then hand off print-ready files and work with the operations team to meet each launch deadline.

Lifecycle Email & CRM

Lifecycle and promotional emails built and run in Salesforce Marketing Cloud, targeted with kiosk data from Data Cloud. I own content strategy, design, and build across a welcome series, a win-back series, and two weekly promos, with weekly reporting on send performance and the full calendar managed through Monday.com.