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Brand and campaign design for a medical compression brand across storefronts, email, paid media, and trade shows, built and managed as one connected system across B2B and DTC.
Role
Brand Designer
Industry
Medical apparel / compression garments
Duration
Mar 2022 – Present
01 · The brief
Marena makes medical-grade compression garments and sells in two directions at once: to surgeons and clinics on the B2B side, and to patients directly. Every month brings new launches, and the brand has to feel like one company whether it shows up on the trade-show floor, in a surgeon's inbox, in a paid ad, or on the Shopify storefront. I own that consistency and sit at the center of it as the point person between the Marketing Director, the Art Director, and the product team.
02 · Approach
Every month I build a complete promo package that spans paid ads, email, website updates, and social, all planned on one calendar and pulled from one visual system so each channel sets up the next. I use AI to speed up the production side, handling cutouts, retouching, and motion prep, so the craft stays hands-on while the busywork moves faster.
03 · What I design & run
Integrated launch campaigns: Across email, paid, and trade show
Email programs: Full B2B and DTC workflow, owning UX, brand, and content
E-commerce: brand integrity across Shopify and Amazon
Trade show & print: booth materials and B2B sales collateral
Motion & video: for launches and social
04 · Working across teams
I manage the full monthly lifecycle of each campaign and act as the bridge between marketing, art direction, and product, keeping the work on-brand and on-time while holding the guidelines steady as more hands touch the system.
05 · Outcomes
A repeatable system: A single creative system, with AI streamlining production, lets monthly promo packages turn around fast without rebuilding from zero.
One brand, every channel: Consistent across ads, email, website, social, trade shows, Shopify, and Amazon.
Performance at scale: Emails reach 30,000+ subscribers with open rates consistently in the mid-30s.
Projects Highlights
Amazon Store
The Marena storefront and enhanced product listings, featuring A+ brand-story content and conversion-focused layouts that give the brand a consistent, credible presence on the marketplace. I own brand integrity across the store and use listing metrics to refine the creative.
Email Campaigns
B2B and DTC email across the funnel, including launch announcements, lifecycle flows, and promotions. DTC is built in Klaviyo and B2B in HubSpot, each send carrying the month's campaign message forward while holding to one visual system across both platforms.
Maternity Launch
A full integrated launch for the maternity line. Trade show, email, and paid media are planned on one calendar and pulled from a single creative system, so each channel sets up and reinforces the next. (See Care Guide PDF)
Trade Shows
Booth graphics, signage, and handouts that anchor each launch on the show floor. This is the physical front end of the campaign, built to hand off directly into email and paid follow-up.
Paid Media & Social
Social and display creative that carries each month's launches and promotions across paid channels. Every piece is sized and versioned across placements and drawn from the same campaign system for a consistent look everywhere it runs.
Trade Flyers
B2B sell sheets and flyers for the clinical audience of surgeons and clinics, translating product detail into clean, credible on-brand collateral that supports the sales team.
