Bitcoin Depot — New Product Launches

Go-to-market creative for two new business units — the Ready Bucks lending platform and the KUTT social betting app.

Role

Creative Services Manager

Industry

Fintech / cryptocurrency

Duration

Jun 2023 – Present

a white phone with a black frame on a pink background

01 · The brief

Beyond its ATM core, the company launched new products that needed to stand on their own: Ready Bucks, a lending platform, and KUTT, a social betting app. Each one needed its own identity and a launch that didn’t just borrow the parent brand wholesale.

02 · Approach

I gave each product a distinct personality suited to its audience while keeping a thread back to the parent, so they read as part of the same family without looking like clones.

03 · What I designed & led

Go-to-market creative strategy for each product.
Launch identity and asset sets for Ready Bucks and KUTT.
Campaign creative across the channels each launch needed.

04 · Working across teams

I coordinated launch creative across product, marketing, and sales, keeping each rollout on schedule alongside the core brand work.

05 · Outcomes

Two standalone identities — Ready Bucks and KUTT built to stand on their own while staying tied to the parent brand.
Repeatable launch kit — go-to-market creative assembled from a shared system so each rollout moved fast.
Launch-ready across channels — complete asset sets prepared for each product’s channels from day one.