Bitcoin Depot: Nasdaq Public Listing

The brand identity and asset system behind taking the world’s largest crypto ATM network public.

Role

Creative Services Manager

Industry

Fintech / cryptocurrency

Duration

2023

01 · The brief

When Bitcoin Depot listed on Nasdaq, the brand picked up a whole new audience overnight — investors, analysts, and the financial press — on top of the customers it already had. It had to look as credible in a financial context as it did on an ATM screen. I led the creative rollout for that moment.

02 · Approach

I treated the listing as a brand event, not a press release. Everything ran off one asset system so the story held together across paid media, email, and financial communications — whether the person looking was a longtime customer or seeing the company for the first time as a public stock.

03 · What I designed & led

Visual identity rollout built specifically for the listing.
Paid media creative tied to the public-listing moment.
Email campaigns supporting the announcement.
Financial and investor-facing communications design.

04 · Working across teams

I partnered across marketing, executive leadership, and the finance side to keep the message consistent and the assets moving on a tight, high-stakes timeline.

05 · Outcomes

One asset system — kept the listing story consistent across paid media, email, and financial communications, creating a single source of truth for every team on the launch.
Delivered under pressure — launch-ready creative produced on a compressed, high-stakes timeline without brand drift.
Reusable templates — announcement assets that rolled out fast across every channel.