Bitcoin Depot: Creative Services Manager
Bitcoin Depot: Creative Services Manager
Role
Brand Designer
Industry
Medical apparel / compression garments
Duration
Mar 2022 – Present
01 · The brief
As Creative Services Manager at Bitcoin Depot, I run the creative operation for the world's largest Bitcoin ATM network: managing projects, protecting the brand, and keeping high-volume work moving across many teams and channels at once, from email and paid to app, kiosk, and international launches.
02 · Approach
I manage the creative from brief to delivery, coordinating product, marketing, sales, and ops through one system so nothing stalls and everything stays on-brand. I plan timelines and approvals in Monday.com, build reusable templates and journeys so campaigns launch fast without rebuilding from zero, and use AI to speed up production while the craft stays hands-on.
03 · What I designed & ran
Project management: Timelines, approvals, and deliverables across creative, marketing, product, and sales in Monday.com
Brand governance: One consistent brand across every channel and market
Lifecycle email & CRM: Built and run in Salesforce Marketing Cloud, from win-back to promos
Paid & display media: Video and static creative that amplifies each campaign
International launches: Localized creative across new markets
App & in-store: App store presence and kiosk experience across the network
Reusable systems: Production workflows that keep output fast, clean and on-brand
04 · Working across teams
I own the creative operation end to end, coordinating timing and priorities across marketing, operations, and product, and running the work through Monday.com to keep every team aligned and on schedule.
05 · Outcomes
Faster turnaround: Adaptable workflows and segmentation cut campaign build time by roughly half while allowing creative to evolve
On-brand at scale: Creative stays consistent across every channel and market, even as more hands touch the work
A system the team can run: Repeatable workflows keep targeting and design aligned across channels, so campaigns launch without rebuilding from zero
Projects Highlights
Paid Media Creative
I create motion graphics, video, and static ads across Google (including Demand Gen), Meta, and LinkedIn for the consumer side of the business, and manage translations to run these campaigns across international markets. During the Nasdaq launch, I designed a dedicated ad series for Stocktwits and Robinhood Snacks to promote the company going public, reaching an investor and finance audience beyond the usual channels. I run all of it through a structured production process in Monday.com to keep high-volume creative on schedule and on-brand.
Email Campaigns
B2B and DTC email across the funnel, including launch announcements, lifecycle flows, and promotions. DTC is built in Klaviyo and B2B in HubSpot, each send carrying the month's campaign message forward while holding to one visual system across both platforms.
Maternity Launch
A full integrated launch for the maternity line. Trade show, email, and paid media are planned on one calendar and pulled from a single creative system, so each channel sets up and reinforces the next. (See Care Guide PDF)
Trade Shows
Booth graphics, signage, and handouts that anchor each launch on the show floor. This is the physical front end of the campaign, built to hand off directly into email and paid follow-up.
Paid Media & Social
Social and display creative that carries each month's launches and promotions across paid channels. Every piece is sized and versioned across placements and drawn from the same campaign system for a consistent look everywhere it runs.
Trade Flyers
B2B sell sheets and flyers for the clinical audience of surgeons and clinics, translating product detail into clean, credible on-brand collateral that supports the sales team.
