Bitcoin Depot - Art Director
Creative operations for the world's largest Bitcoin ATM network (26,000+ locations), managing projects, protecting the brand, and keeping high-volume work moving across many teams and channels at once, from email and paid to app, kiosk, and international launches.
Role
Art Director
Industry
Fintech / Bitcoin ATM network
Duration
June 2023 – July 2026
01 · The brief
As Art Director at Bitcoin Depot, I ran the creative operation for the world's largest Bitcoin ATM network (26,000+ locations), managing projects, protecting the brand, and keeping high-volume work moving across many teams and channels at once, from email and paid to app, kiosk, and international launches.
02 · Approach
I managed the creative from brief to delivery, coordinating product, marketing, sales, and ops through one system so nothing stalled and everything stayed on-brand. I planned timelines and approvals in Monday.com, built reusable templates and journeys so campaigns launched fast without rebuilding from zero, and used AI to speed up production while the craft stayed hands-on.
03 · What I designed & ran
Project management: Timelines, approvals, and deliverables across creative, marketing, product, and sales in Monday.com
Brand governance: One consistent brand across every channel and market
Lifecycle email & CRM: Built and ran in Salesforce Marketing Cloud, from win-back to promos
Paid & display media: Video and static creative that amplified each campaign
International launches: Localized creative across new markets
App & in-store: App store presence and kiosk experience across the network
Reusable systems: Production workflows that kept output fast, clean, and on-brand
04 · Working across teams
I owned the creative operation end to end, coordinating timing and priorities across marketing, operations, and product, and running the work through Monday.com to keep every team aligned and on schedule.
05 · Outcomes
Faster turnaround: Adaptable workflows and segmentation cut campaign build time by roughly half while allowing creative to evolve
Scaled to the network: Creative supported a retail footprint of 26,000+ locations across four international markets
Backed major wins: Design and pitch materials helped secure retail partnerships with 7-Eleven and Circle K, and supported the brand's Nasdaq public listing
Projects Highlights
Paid Social
I create motion graphics, video, and static ads across Google (including Demand Gen), Meta, and LinkedIn for the consumer side of the business, and managed translations to run these campaigns across international markets. During the Nasdaq launch, I designed a dedicated ad series for Stocktwits and Robinhood Snacks to promote the company going public, reaching an investor and finance audience beyond the usual channels. I ran all of it through a structured production process in Monday.com to keep high-volume creative on schedule and on-brand.
App & App Store
I designed the app store presence for both Apple and Google Play, across the US and every international market. Working with the product team, I guided the brand and supported user-facing elements in Figma, keeping the experience consistent everywhere the app appeared. During the app's redesign, I owned the brand and coordinated the communication side, making sure the new product stayed on-brand and spoke clearly to customers.
Maps & Locations
With 26,000+ locations and a network that never stopped growing, developed map system built to scale, Designed a branded framework that made updates fast and consistent, vendor partner to source location assets as the network expanded, keeping the map on-brand and current no matter how fast the footprint grew.
In-Store Marketing & Kiosk Experience
I branded, designed, and managed production of the kiosk wraps and on-screen experience across 9,000+ store locations, including national retailers like Circle K and 7-Eleven, creating the in-store user experience customers interacted with at the machine. I designed the full in-store asset suite, including bollard wraps, window graphics, banner flags, and brochures, then handed off print-ready files and worked with the operations team to meet each launch deadline.
B2B Retail Partnerships
I designed the pitch decks and B2B collateral used to secure major retail partnerships with 7-Eleven and Circle K, translating the brand into a business case that resonated with retail decision-makers. This collateral became a template for future retail pitches as the network continued to grow.
Email & CRM
I owned the design and campaign architecture for lifecycle email and CRM, managing audience segmentation in Salesforce Marketing Cloud. The program spanned onboarding and welcome flows, win-back and re-engagement campaigns, promotional sends, transactional notices like location closures, and customer education content, all built on adaptable templates and segmentation that cut build time by roughly half while leaving room for the creative to evolve.
